For you ladies out there who flatiron your hair often like I do and when you don't, you experience the "frizz factor", I found the cure!!! Brazilian Blowout http://www.brazilianblowout.com/! My stylist in San Diego recommended it to me earlier on this year and as it was a busy one I didn't make it down there till last month. Anyways I decided to try it and LOVE IT!!! It leaves your hair silky, smooth and shiny. Best part there is no "down time" which is the case with most straighteners, and is actually good for you hair. There is also alot of imitations out there so don't be confused, but really, you should try it out, you will love it and it'll give your hair a break from the Blowdryer and irons!